Prepare Three Envelopes

Prepare Three Envelopes
A fellow had just been hired as the new CEO of a large corporation.

The CEO who was stepping down met with him privately and presented him with three numbered envelopes.

“Open one of these each time you run into a problem you don’t think you can solve,” he said.

Things went along pretty smoothly, but six months later, sales took a downturn and he was really catching a lot of heat.

At his wit’s end, he remembered the envelopes. He went to his drawer and took out the first envelope. The message read,

“Blame your predecessor.”

The new CEO called a press conference and tactfully laid the blame at the feet of the previous CEO.

Satisfied with his comments, the press — and Wall Street – responded positively, sales began to pick up and the problem was soon behind him.

About a year later, the company was again experiencing a slight dip in sales, combined with serious product problems.

Having learned from his previous experience, the CEO quickly opened the second envelope.

The message read, “Reorganize.”

This he did, and the company quickly rebounded.

After several consecutive profitable quarters, the company once again fell on difficult times.

The CEO went to his office, closed the door and opened the third envelope.

The message said, “Prepare three envelopes.”


One Response

  1. […] Many new bloggers start out with grand goals and aspirations and then get bogged down in the minutia of running their business day to day. You need to not do that. You need to start today and move your business blogging efforts forward one day at a time. If you are the CEO and are waiting for your IT department or your webmaster to come up with some grand and glorious architecture, system design and optimal blogging platform before you start writing and interacting with your clients, employees, vendors, shareholders and other stakeholders, then you still “don’t get it” and might as well prepare three envelopes. […]

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